FugitiveJuice (fyü-jə-tiv jüs) noun:

1. a baby indie-publisher aspiring to be a big-boy media company, currently specializing in the works of a guy named Casey Pope.

2. a very popular and high quality tequila distilled by two inadvertent fugitives, a husband-and-wife team gone off-grid and turned agave farmers (see, novel: A Love Life Like Karmic Disaster).